4. You are the project manger at a leading manufacturer of consumer electronics, personal computers and peripherals. Unfortunately, your company is facing a rapidly maturing market characterized by consolidation and commoditization. Hence you have been assigned a project to drive growth and profit by integrating an online CRM (costumer relationship management) solution. Industry benchmarks suggest the CRM solution should generate $100-$300M in bottom the benefits.
You have just finished developing the risk response plan for the project. Which of the following is the BEST action to perform next?